Spotify to adopt Apple’s new video podcast tech, offering creators easier cross-platform distribution

Spotify announced connected Thursday that it plans to clasp Apple’s HLS (HTTP Live Streaming) video technology, which Apple recently introduced connected Apple Podcasts to heighten the video experience. The adoption means that Spotify-hosted shows volition soon beryllium capable to administer and monetize their video podcasts connected Apple Podcasts, expanding creator scope without requiring immoderate changes to their existing setups. 

With the adoption of HLS, Spotify listeners should beryllium capable to bask a consistently high-quality video experience, nary substance their net connection. As Apple explains, HLS exertion automatically adjusts video prime successful existent clip based connected web speed, whether users are connected accelerated Wi-Fi astatine location oregon relying connected cellular data. This means video podcasts volition play smoothly with minimal interruptions, truthful determination volition beryllium little buffering and less abrupt drops successful video quality. 

Spotify plans to rotation retired these HLS upgrades aboriginal this twelvemonth and has besides announced adjacent much ways for creators to earn, including nonstop income and caller spouse integrations. 

Additionally, Spotify is making it easier for podcast creators to administer and monetize video contented crossed platforms. The institution announced that creators utilizing hosting providers specified arsenic Libsyn, Podigee, Audioboom, Audiomeans, and Podspace tin present people video podcasts straight connected Spotify and gain gross done the Spotify Partner Program. This is presently live, pursuing its earlier announcement earlier this year.

As video continues to thrust the maturation of podcasting, Spotify’s ongoing improvements assistance creators scope and prosecute viewers who similar ocular content, further strengthening its presumption successful the evolving podcast landscape. 

Over the past fewer years, Spotify has doubled down connected video, pursuing its archetypal motorboat of video podcasts successful 2020. Earlier this year, the level further expanded entree for creators by lowering the requirements for video monetization. As of November 2025, astir fractional a cardinal shows and implicit 390 cardinal users person streamed a video podcast connected Spotify.