4 days ago
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1:50 PM PDT · May 8, 2026
Amazon is adding a short-form video provender to the Prime Video app called “Clips,” the institution announced connected Friday.
Rolling retired archetypal successful the U.S., Clips volition include…well, clips of shows connected Prime Video that are designed to hook a spectator and get them to springiness the afloat amusement a try. From that clip, users tin adhd a rubric to their watchlist, stock it with a friend, oregon navigate to rent, buy, oregon entree the rubric done their subscription.
“Clips gives customers a full caller mode to browse with short, personalized snippets tailored to their interests,” said Prime Video’s manager of planetary exertion experiences, Brian Griffin, successful a property release. “Whether they person a fewer minutes to scroll oregon are looking for thing to ticker erstwhile they person much time, amusement is conscionable a pat away.”
Amazon archetypal tested this short-form provender during the NBA season, showing highlights that users tin scroll done arsenic though they’re watching TikToks.
It’s not a astonishment to spot Prime Video marque this alteration — Netflix, Peacock, Tubi, Disney, and others person precocious rolled retired akin experiences, which are designed to beforehand discovery. Netflix’s short-form provender adjacent shares the Clips name.
Clips is archetypal rolling retired to prime U.S. customers connected iOS, Android, and Fire tablets, but it volition beryllium disposable much broadly this summer. Users tin navigate to Clips by scrolling down connected the Clips carousel connected the Prime Video mobile location page, which volition aboveground a full-screen vertical feed.
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Amanda Silberling is simply a elder writer astatine TechCrunch covering the intersection of exertion and culture. She has besides written for publications similar Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast astir net culture, with subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie festival coordinator. She holds a B.A. successful English from the University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.
You tin interaction oregon verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted connection astatine @amanda.100 connected Signal.
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