John Ternus hypes ‘huge launch next week’ in first memo as Apple CEO

In Brief

John Ternus has officially taken the reins arsenic Apple CEO, succeeding Tim Cook, who held the relation for 15 years.

The company’s erstwhile elder Vice President of Hardware Engineering, Ternus enters the CEO relation astatine a captious clip for Apple. On September 9, the institution volition big its yearly iPhone event, which is rumored to see the motorboat of Apple’s archetypal foldable iPhone. Apple is besides expected to rotation retired its new-and-improved Siri AI much broadly, which marks an important accidental for the institution to presumption Siri arsenic an adjacent to chatbots similar OpenAI’s ChatGPT oregon Anthropic’s Claude.

“We person a immense motorboat adjacent week that’s going to beryllium phenomenal,” Ternus wrote successful a memo to staff connected Tuesday, according to Bloomberg. “I’m conscionable arsenic excited astir what lies beyond that, including the unthinkable products already successful the works and the ones we haven’t adjacent imagined yet that we’ll imagination up and make together.”

Apple is rumored to beryllium moving connected respective caller products, similar camera-equipped AirPods, smart glasses, and a touchscreen laptop.

“I instrumentality tremendous comfortableness successful handing the helm to idiosyncratic arsenic superb and fantastic and susceptible arsenic John,” Tim Cook wrote to staff connected his past time arsenic CEO. “Few radical recognize what it takes to physique products that alteration the satellite the mode John does and I could not beryllium much excited for his leadership.”

Subscribe for the industry’s biggest tech news