Bravo is creating unscripted microdramas for the Peacock app

It’s astir clip that the microdrama inclination has gone mainstream.

As microdrama apps similar ReelShort and DramaBox softly rake successful billions, Peacock announced connected Monday that’s launching 2 unscripted Bravo microdramas, which volition watercourse connected its app. These are vertical video series, with episodes astir 60 to 90 seconds, are designed for a quick, TikTok-like viewing experience.

“Salon Confessionals with Madison LeCroy” volition diagnostic the “Southern Charm” prima arsenic she gives her clients a makeover portion they archer her their astir melodramatic stories. “Campus Confidential: Miami” spotlights a radical of assemblage students including Georgia Gay, girl of Heather Gay from “The Real Housewives of Salt Lake City.”

According to Peacock, this marks the archetypal clip that a large U.S. streaming level has produced microdramas — and it was bound to happen.

First popularized successful China, microdrama apps are poised to person a breakout twelvemonth successful the U.S. app market. According to the app quality steadfast Appfigures, ReelShort reached astir $1.2 cardinal successful gross user spending successful 2025, up 119% from 2024; different starring app, DramaBox, made $276 cardinal successful gross user spending past year, much than doubling its 2024 numbers.

Earlier this year, TikTok launched a standalone microdrama app called PineDrama. Another microdrama app tally by Hollywood veterans called GammaTime raised $14 cardinal successful funding, including angel checks from Alexis Ohanian, Kris Jenner, and Kim Kardashian.

Many of the existing microdrama apps, however, are putting retired shows that are — however tin we enactment it nicely? — terrible. This worldly makes “Riverdale” look similar a highly intellectual, prestige HBO show. We’re not talking astir “bad TV” arsenic in, however you mightiness consciousness somewhat sheepish astir your “Real Housewives” obsession. We’re talking astir a formulaic contented machine that generates thousands of shows astir a poor, nerdy miss who gets bullied, but erstwhile she gets pushed to the ground, her glasses autumn off, and immoderate billionaire (who is perchance a werewolf) realizes she’s beauteous (or, his werewolf mate) and falls successful emotion with her.

And yet, radical can't look to get capable and subscribe to ticker these addictive microdramas, paying $20 per week successful immoderate cases to find retired what happens adjacent aft immoderate brainsick cliffhanger.

This collaboration betwixt Peacock and Bravo could beryllium clever, though. These 2 shows person built-in audiences made up of Bravo fanatics, who are already going to the Peacock app to ticker established bid they love, similar "Vanderpump Rules." Peacock is betting that portion they're already connected the app, they'll beryllium enticed to ticker a minute-long video of Madison LeCroy giving idiosyncratic a makeover portion they spill the tea.