1 hour ago
1
11:14 AM PDT · September 14, 2026
Amazon Prime Video is coming aft TikTok with the summation of short-form quality clips. The institution said connected Monday that it’s expanding its quality sum to see on-demand quality clips offering some section and nationalist stories. These volition beryllium disposable connected TVs and different surviving country devices, but volition soon rotation retired to the web and Prime Video’s mobile apps, the institution said.
The clips volition beryllium disposable successful the News destination wrong the Prime Video app successful its Trending Topics and the Local News carousels. They articulation Prime Video’s existing local, national, and satellite quality sum from a fig of large providers, which are disposable to everyone successful the U.S. careless of whether they person a Prime subscription.
Amazon could not yet corroborate whether the clips connected mobile would beryllium oriented for vertical video oregon not, lone that they would beryllium short-form content.
While TikTok is amended known arsenic an amusement destination, it’s also, on with Instagram, increasingly a place wherever younger radical get their news. Gen Z in peculiar often watches quality creators and influencers connected short-form apps, including YouTube Shorts. Amazon, which doesn’t person a existent societal destination of its own, is alternatively adding short-form video to Prime Video, successful hopes of capturing Gen Z’s attention.
But Gen Z viewers are drawn to these societal apps not needfully due to the fact that of the magnitude of the clips, but alternatively due to the fact that of however the accusation is presented. Based connected findings from Pew Research, these younger quality consumers privation short-form quality contented that “feels organic, not over-produced.”
Prime Video is not the archetypal streamer to adhd short-form clips to its contented lineup. Peacock added support for short-form clips successful March, followed by HBO Max and Netflix successful July, past Disney+ successful August.
When you acquisition done links successful our articles, we whitethorn gain a tiny commission. This doesn’t impact our editorial independence.
Sarah has worked arsenic a newsman for TechCrunch since August 2011. She joined the institution aft having antecedently spent implicit 3 years astatine ReadWriteWeb. Prior to her enactment arsenic a reporter, Sarah worked successful I.T. crossed a fig of industries, including banking, retail and software.
You tin interaction oregon verify outreach from Sarah by emailing sarahp@techcrunch.com oregon via encrypted connection astatine sarahperez.01 connected Signal.
English (US) ·