Amazon launches an AI-powered audio Q&A experience on product pages

Amazon launched a caller AI-powered diagnostic connected Tuesday that allows users to inquire questions astir products and person conversational audio responses generated successful existent time. The responses are delivered by what the institution calls “AI-powered buying experts,” which contiguous accusation successful a natural, discussion-style format.

The caller “Join the chat” diagnostic aims to prevention customers clip by providing cardinal merchandise details without requiring them to scroll done lengthy descriptions oregon reviews. The AI pulls unneurotic insights astir merchandise features, lawsuit feedback, and different applicable information. For example, shoppers tin inquire questions similar whether a java shaper is suited for beginners oregon whether a sweater feels itchy based connected lawsuit reviews.

Rather than giving generic answers, Amazon says the AI builds connected erstwhile responses to supply much applicable and adjuvant information, portion besides making definite not to repetition anything. This is meant to beryllium a akin acquisition to speaking with a knowledgeable worker astatine a store.  

“Customers tin inquire questions and really steer wherever the speech goes. Every question they inquire influences what comes next, making the acquisition a speech customers tin articulation and customize,” the institution writes successful a blog post. 

Image Credits:Amazon

“Join the chat” is portion of a broader acquisition called “Hear the highlights,” which offers abbreviated audio summaries connected millions of merchandise pages wrong the Amazon Shopping app. That diagnostic began testing past May and is presently disposable successful the U.S. However, lone prime products person audio summaries.

To usage the feature, customers unfastened a merchandise leafage successful the app and pat the “Hear the highlights” button, located beneath the merchandise image. From there, they tin perceive to a little overview oregon pat the “Join the chat” icon to inquire circumstantial questions via substance oregon voice. The audio tin proceed playing adjacent arsenic users browse.

The caller capableness builds connected Amazon’s increasing lineup of AI-driven buying tools. These see Rufus, its generative AI adjunct that helps customers probe products and comparison options, Interests, which continuously tracks and surfaces caller items aligned with a shopper’s preferences, and “Help maine decide,” which suggests products based connected a person’s searches, browsing, and buying history.