Amazon launches 30-minute delivery across the U.S.

Amazon deliveries support getting faster. On Tuesday, the online retailer announced the motorboat of its 30-minute transportation option, dubbed “Amazon Now,” successful dozens of U.S. cities.

This ultra-fast transportation enactment volition let customers to store crossed “thousands” of items, Amazon says, including caller groceries, household essentials, and different locally applicable items.

At launch, Amazon Now volition beryllium wide disposable successful Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, and is expanding to Austin, Denver, Houston, Minneapolis, Orlando, Oklahoma City, and Phoenix. By year-end, Amazon expects to bring the work to tens of millions of customers successful these and different cities, arsenic the rollout continues crossed the U.S.

The eligible items volition beryllium flagged with “30-minute delivery” banners successful the Amazon app and website. Amazon Now offers volition besides beryllium displayed to customers arsenic they shop.

Amazon began aviator tests of 30-minute deliveries successful Seattle and Philadelphia successful December, a determination that pitted the retailer against different speedy transportation services similar DoorDash, Uber Eats, and Instacart.

In summation to speed, the work competes connected price. While Amazon Now deliveries aren’t free, Prime members inactive prevention arsenic they wage lone a $3.99 per-order fee, compared with $13.99 for non-Prime members. An further tiny bid interest of $1.99 for Prime members, oregon $3.99 for non-members, is charged connected orders beneath $15.00. That’s a much straightforward interest operation than competitors — and 1 that often ends up being cheaper for Prime members, compared with competitors that complaint adaptable transportation fees alongside work fees, expected shopper tips, and sometimes adjacent terms markups per item.

To marque these accelerated orders possible, Amazon taps into a web of smaller fulfillment locations that are placed person to wherever customers unrecorded and work, arsenic compared with the company’s larger warehouses. With a much constricted enactment of items and reduced question distances, the transportation times tin beryllium sped up.

At launch, Amazon Now orders tin see caller produce, dairy and eggs, bakery items, healthcare and idiosyncratic attraction items, babe and favored needs, electronics, and alcohol, wherever permitted. In astir areas, the enactment volition beryllium disposable 24 hours per day.

“Amazon Now is for erstwhile you request oregon privation the convenience of getting your Amazon bid delivered successful 30 minutes oregon less,” said Udit Madan, Senior Vice President, Amazon Worldwide Operations, successful a connection astir the launch. “With thousands of items disposable for ultra-fast delivery, you tin get everything from groceries for dinner, to AirPods earlier a flight, to household essentials similar laundry detergent oregon toothpaste delivered close to your door.”

The work besides joins Amazon’s existing fast-delivery options, including its 1-hour and 3-hour deliveries disposable crossed more than 90,000 products arsenic of March, and its same-day transportation enactment crossed millions of items. In 8 U.S. locations, Amazon is besides experimenting with under-60-minute drone deliveries via Prime Air.

In 2025, Amazon Prime members received implicit 13 cardinal full items via either same-day oregon next-day transportation globally. The U.S. unsocial accounted for 8 cardinal of those items, a fig up 30% year-over-year.