AEO startup Profound hits unicorn valuation, raises $180M Series D 7 months after last round

In Brief

Profound, which builds selling bundle to assistance brands look successful AI hunt results, connected Tuesday said it has raised a $180 cardinal Series D astatine a $1.8 cardinal valuation, little than 7 months aft it raised a $96 cardinal Series C.

Sequoia and Kleiner Perkins led the round, and existing investors, including Lightspeed Venture Partners, Khosla Ventures and South Park Commons, besides participated. 

Launched 2 years ago, Profound started arsenic an analytics platform, and has since expanded to assistance companies probe and make selling strategies. The startup helps businesses recognize however AI helps consumers observe their brands.

It’s portion of a question of startups successful the GEO/AEO space (generative motor optimization and reply motor optimization, respectively), wherever companies effort to find ways to aboveground their products successful the AI systems customers are progressively utilizing for search.

The institution says its gross has accrued by 3x successful the past six months, and it present has much than 1,000 endeavor customers, which see Comcast, The Estée Lauder Companies, and Walmart.  

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